Collection: UNOVE

UNOVE is a premium Korean haircare brand that combines high-performance formulas with sensorial textures and distinctive fragrances. Launched in Korea in 2021 after more than a decade of haircare research and development, UNOVE approaches haircare with the same attention to ingredients, performance and user experience often associated with skincare.

The brand focuses especially on damaged, dry and frizz-prone hair, with formulas designed to improve softness, smoothness, shine and manageability. UNOVE’s range includes shampoos, intensive hair treatments, leave-in conditioners, hair oils and styling products, making it easy to build a complete Korean haircare routine for different hair concerns.

UNOVE is particularly known for its Deep Damage Repair range, including its popular hair mask, shampoo and Silk Hair Oil. Protein-rich formulas and nourishing conditioning ingredients help care for weakened and overprocessed hair, while lightweight textures create the silky, smooth finish the brand is known for.

Beyond performance, UNOVE places strong emphasis on the sensory side of haircare. Rich textures and signature fragrances transform everyday washing and styling into a more luxurious experience, while the formulas remain designed for a wide variety of hair types and concerns. The brand has also gained strong recognition in Korea, including leading haircare sales at Olive Young in recent years.

Explore UNOVE Korean haircare and discover protein-focused shampoos, intensive treatments, leave-in care and hair oils created to leave damaged hair softer, smoother, shinier and beautifully conditioned.