Beauty of Joseon is inspired by the book called Regulation Book (Gyuhap Chongseo), written by Bing Heo-gak Lee in 1809 containing the ways to enrich women’s lives to be more convenient in daily life such as skincare tips, clothing, farming, prenatal care, parenting advice, and organizing homes.
Beauty of Joseon created products from herbal ingredients that have been used since the Joseon Dynasty. Oriental medicine ingredients, such as ginseng, are healthy ingredients that have been consumed as medicinal herbs and food for a long time, and they are proven to be excellent skincare ingredients through numerous studies.
Whenever the brand makes a new skincare product, they think about suitable herbal ingredients for each skin type and combine modern ingredients that create the most synergy to make a great product with the intent of “giving a present”. If you have skin concerns such as wrinkles, loss of elasticity, sensitive skin, pigmentation etc., we recommend trying these amazing products.
Beauty of Joseon