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MISSHA – Embracing every woman’s beauty with innovative technology, premium quality, and reasonable prices. This, perhaps the most famous Korean cosmetics brand in the world, has been selected by over 10 million customers since its launch in 2000. More than 100 million units of M Perfect Cover BB Cream have also been sold worldwide.

MISSHA is guided by its beauty philosophy of delivering beauty for all women by focusing on the fundamentals while listening to customers’ skin problems and needs. It provides extensive range of products varying from different beauty lines for facial, hand, and body care.